Hi, I'm Laurel!

I studied Graphic Design at the University of Minnesota and now live in Minneapolis, where I get to work with great people and occasionally mess around with Illustrator and Photoshop.

Download my Resume here.

Background

I have over 6 years of experience as an in-house Senior Graphic Designer in Minneapolis, and before that I have worked with the School of Kinesiology at UMN, where I helped out with their communications and design campaigns. I’m constantly on the lookout for emerging trends in the design world and finding inspiration everywhere I look! I approach design as an intersection of art, functionality and emotion, always aiming for the most effective way to communicate the intended message to the target audience - while still bringing energy and excitement to the brand. Digital graphics and animations, marketing campaigns, print and packaging, brand strategy, event and wayfinding design and more - I’m a multidisciplinary designer who finds a way to make it happen!

I’ve loved arts and crafts since I was a kid and on my days off you can probably find me doing something creative - I enjoy printmaking, dark room photography, crochet and embroidery to name a few! Check out my Etsy for my latest projects.

What Do I Do?

Print Design

Posters, brochures, business cards, flyers, magazine pages - you name it!

Digital Design

This includes creating original graphics for social media campaigns, email and web.

Branding

I have extensive experience designing logos, stationary systems, signs, packaging labels and more!

Photography

I have experience in both digital photography and dark room film photography, which I do in my free time!

Skills

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Typography

Printmaking

Embroidery